Physis

Much of the way we think and work is according to human law or convention. We tend to do things in relatively standard ways.

Physis, or “natura” from Greek philosophy, stands in opposition to human convention. It’s a nod to natural progress – similar to how roots naturally navigate the inconsistent soil and rocks to establish a base, or how water flows naturally to its eventual home.

In this sense, “natura” is simultaneously serene and powerful. Both roots and water can be found resting or breaking boulders apart.

There’s a place you will be. That your business will be. Physis is the natural progression to get from where you are to where you will be – regardless of current convention.